Neil touched down in Worcester to help unveil plans for a new £120m business park on the edge of the city.
Worcester Six, which is being built off the Warndon junction of the M5, will provide up to 1.5 million square feet of accommodation units and is expected to create more than 5,000 jobs.
Neil was on hand to unveil a number of designs to 50 delegates at the event in Spetchley Park, as well as advise the audience how the scheme could benefit potential occupiers and entertain guests with stories from his playing and coaching career.
Dan Gallagher, joint managing director at project developer Stoford, said the space will be suitable for a range of sectors, including technology, manufacturing and warehousing.
Work has already started on a £10million infrastructure package and is progressing, with a £15m speculative funding deal being agreed with an overseas investor for two large commercial units to be built near the motorway junction.