Former Leicester Tigers legend Neil Back has starred in a viral video that tied in with the European Champions Cup. As many of you will remember, Neil is infamous in Ireland for the ‘hand of Back’ incident during the 2002 Heineken Cup final between Leicester Tigers and Munster.
The stunt began with Heineken Ireland pretending to leak Neil’s number over Twitter before posting an apology. While he was in Ireland, he featured on Off The Ball with Brian O'Driscoll and Keith Wood to make it seem like a genuine trip.
After the number was ‘leaked’, the team waited for the texts to flood in before phoning up some of the Munster fans under the guise they thought they were journalists and had some free tickets for them to pick up for Leinster's semi-final clash with Bath. When the fans arrived to pick up the tickets, they were ushered in to a fake press conference where Neil was present. Neil then pretended to angrily confront the fans before the prank was revealed.
The viral video has ratcheted up over 150,000 views on YouTube and been covered across the Irish and UK media. Heineken Ireland used #runwithit on Twitter to attract a following and the video has been shared across social media including The Rugby Banter Page on Facebook which has almost 300,000 likes.
Watch the full video here: